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If you are in the gaming or arts scene, then NFT or non-fungible token is not new to you. There’s no doubt that this cryptocurrency phenomenon has taken the world by storm. But also bringing a lot of questions along; how do they work? Can NFTs make you good money? The answers to these questions...
In today’s digital age, the role of a digital marketing consultant is vital for businesses to navigate the complex and ever-evolving landscape of online marketing. As we are now in an open market, building a brand that people trust and respect is even more important. A marketing consultant brings extensive knowledge and expertise in developing...
Experiential marketing is a marketing approach that focuses on creating engaging and memorable experiences for customers. It involves using immersive techniques to connect with customers on a deeper level and form stronger emotional bonds. By offering unparalleled experiences that stimulate all five senses, experiential marketing is a powerful tool for building brand loyalty and enhancing...
What is Adaptive Attribution? In psychology, adaptive attribution is the process by which people try to understand the causes of events or outcomes in their environment. These attributions can be either internal (i.e., due to personal factors) or external (i.e., due to situational factors). Adaptive attribution involves trying to understand the causes of events in...
هل تساءلت يوماً لماذا يدفع البعض أضعاف ثمن حذاء رياضي أبيض بشعار معين، بينما يمكنهم شراء بديل أرخص بكثير؟ أو هل سألت نفسك لماذا يدفع الناس أكثر مقابل هاتف آيفون رغم أنهم قد يجدون فيه نفس الميزات؟.
قد يصعب تصديق أن الإعلانات التلفزيونية لا تزال تلعب دورًا في التسويق، خاصةً مع هيمنة التكنولوجيا الرقمية. فمع ظهور العديد من منصات التسويق الرقمي، وتوقع ظهور المزيد، يسهل التقليل من شأن التلفزيون في مجال الإعلان، حيث يُتجاهل ويُعتبر وسيلة تقليدية قديمة.
You don’t have to be an expert in advertising or data to have heard about cookies. You have definitely come across cookies endless times before while browsing. And if you don’t have in-depth knowledge on that matter, chances are you just press ‘accept all’ to continue your browsing peacefully. But what cookies are and what...
The year 2021 was one full of readjusting and adapting to the new normal, bringing in a lot of drastic changes in every area of life; from post-COVID new normal adapting and businesses trying to get back up again to the significant movement towards understanding and improving equality in the workplace in terms of gender,...
ما هو صوت العلامة التجارية وكيف يساعدك على التميز؟ تخيل أنك تقابل شخصًا لأول مرة، ولا تعرف عنه الكثير، ثم يبدأ بسرد قصة. يرويها بطريقة آسرة تجذب انتباهك من البداية إلى النهاية، وفي كل مرة تتذكرها...