{"id":3382,"date":"2025-06-29T18:22:29","date_gmt":"2025-06-29T18:22:29","guid":{"rendered":"https:\/\/walaa-elamin.com\/?p=3382"},"modified":"2025-06-29T18:22:29","modified_gmt":"2025-06-29T18:22:29","slug":"whats-the-difference-between-performance-marketing-and-brand-marketing","status":"publish","type":"post","link":"https:\/\/walaa-elamin.com\/ar\/whats-the-difference-between-performance-marketing-and-brand-marketing\/","title":{"rendered":"\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f"},"content":{"rendered":"<p data-start=\"141\" data-end=\"543\">\u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0633\u062a\u062f\u0627\u0645\u062a\u0647\u0627. \u0641\u0647\u0648 \u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0636\u0645\u0627\u0646 \u0648\u062c\u0648\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0648\u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u064f\u0642\u062f\u0651\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628\u060c \u0641\u0633\u0646\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u064a\u0648\u0645 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: <strong data-start=\"467\" data-end=\"543\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/strong><\/p>\n<h2 data-start=\"550\" data-end=\"630\"><strong data-start=\"554\" data-end=\"630\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/strong><\/h2>\n<p data-start=\"632\" data-end=\"920\">\u0648\u064a\u0634\u064a\u0631 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0625\u0644\u0649 \u0623\u0646 <strong data-start=\"655\" data-end=\"674\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong> \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627 \u0639\u0644\u0649 \u0645\u0631 \u0627\u0644\u0632\u0645\u0646. \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0636\u0645\u0627\u0646 \u0648\u062c\u0648\u062f\u0647\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0623\u0637\u0648\u0644 \u0641\u062a\u0631\u0629 \u0645\u0645\u0643\u0646\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0646\u0627\u0633\u0628\u0629 \u062a\u0639\u0632\u0632 \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0648\u062a\u0635\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u062f\u0642\u0629.<\/p>\n<p data-start=\"922\" data-end=\"1327\">\u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0631\u064a\u062f\u064b\u0627 \u0645\u0646 \u0646\u0648\u0639\u0647\u060c \u0641\u0644\u0627 \u064a\u0645\u0643\u0646 \u0646\u0633\u062e\u0647 \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649\u060c \u0644\u0623\u0646 \u0644\u0643\u0644 \u0639\u0644\u0627\u0645\u0629 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u0631\u0633\u0627\u0644\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629. \u0648\u064a\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u062c\u0648\u0647\u0631\u0647 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u062c\u0645\u0627\u0647\u064a\u0631\u064a\u0629 \u0648\u0641\u064a\u0629 \u062a\u062a\u0645\u062a\u0639 \u0628\u062b\u0642\u0629 \u0631\u0627\u0633\u062e\u0629 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0645\u0627 \u064a\u0636\u0645\u0646 \u0648\u0644\u0627\u0621\u0647\u0627 \u0644\u0647\u0627 \u062f\u0648\u0646 \u063a\u064a\u0631\u0647\u0627. \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0642\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u0645\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u064a\u0646 \u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/p>\n<p data-start=\"1329\" data-end=\"1612\">\u062a\u0639\u062a\u0645\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062e\u0644\u0642 \u0631\u0648\u0627\u0628\u0637 \u0639\u0627\u0637\u0641\u064a\u0629 \u0642\u0648\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<p data-start=\"1614\" data-end=\"1978\">\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0640 <strong data-start=\"1631\" data-end=\"1656\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong>, \u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0628\u0639\u0636 \u0623\u0646\u0647\u0645\u0627 \u063a\u064a\u0631 \u0645\u0631\u062a\u0628\u0637\u064a\u0646\u060c \u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u064a\u0643\u0645\u0644 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0627\u0644\u0622\u062e\u0631. \u0641\u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u062e\u062f\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0633\u0627\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0623\u062f\u0627\u0621. \u0648\u062a\u0648\u0638\u0641 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<p data-start=\"1980\" data-end=\"2260\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u062a\u0633\u0648\u064a\u0642\u064c \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0641\u0647\u0648 \u064a\u0648\u0644\u064a \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0644\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631\u060c \u062b\u0645 \u064a\u062f\u0641\u0639 \u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0648\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n<p data-start=\"2262\" data-end=\"2450\">\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u062e\u062a\u0644\u0627\u0641\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u064f\u0639\u0631\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0633\u0647\u0648\u0644\u0629 \u062a\u062a\u0628\u0639\u0647 \u0648\u0642\u064a\u0627\u0633\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644:<\/p>\n<ul>\n<li data-start=\"2453\" data-end=\"2474\">\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631<\/li>\n<li data-start=\"2477\" data-end=\"2491\">\u0646\u0645\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/li>\n<li data-start=\"2494\" data-end=\"2519\">\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649<\/li>\n<li data-start=\"2522\" data-end=\"2549\">\u062c\u0645\u0647\u0648\u0631 \u0645\u062d\u062a\u0645\u0644 \u0645\u0648\u0633\u0639<\/li>\n<\/ul>\n<p data-start=\"2551\" data-end=\"2633\">\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0642\u0646\u0648\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u062b\u0644:<\/p>\n<ul>\n<li data-start=\"2636\" data-end=\"2654\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/li>\n<li data-start=\"2657\" data-end=\"2688\">\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC)<\/li>\n<li data-start=\"2691\" data-end=\"2714\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/li>\n<\/ul>\n<p data-start=\"2716\" data-end=\"2980\">\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u0639\u0646\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 <strong data-start=\"2741\" data-end=\"2817\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/strong>, \u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062a\u0628\u0639.<\/p>\n<h2 data-start=\"2987\" data-end=\"3021\"><strong data-start=\"2991\" data-end=\"3021\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/h2>\n<p data-start=\"3023\" data-end=\"3199\">\u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627\u060c \u064a\u0647\u062f\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062d\u0636\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0645\u0639 \u062a\u0646\u0645\u064a\u0629 \u0642\u0627\u0639\u062f\u0629 \u062c\u0645\u0627\u0647\u064a\u0631\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u062e\u0644\u0635\u0629. \u0648\u064a\u0639\u062a\u0645\u062f \u0630\u0644\u0643 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/p>\n<h3 data-start=\"3201\" data-end=\"3438\"><strong data-start=\"3201\" data-end=\"3225\">1. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong><\/h3>\n<p data-start=\"3201\" data-end=\"3438\">\u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0641\u0647\u0648 \u064a\u0633\u062a\u062e\u062f\u0645 \u0623\u0633\u0644\u0648\u0628 \u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635 \u062d\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0644\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0642\u0648\u0629.<\/p>\n<h3 data-start=\"3440\" data-end=\"3605\"><strong data-start=\"3440\" data-end=\"3459\">2. \u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635<\/strong><\/h3>\n<p data-start=\"3440\" data-end=\"3605\">\u0644\u0644\u0642\u0635\u0635 \u062a\u0623\u062b\u064a\u0631 \u0642\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u062e\u0627\u0635\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0648\u0627\u0641\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0631\u0633\u0627\u0644\u062a\u0647\u0627 \u0648\u0642\u064a\u0645\u0647\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0631\u0633\u0627\u0644\u062a\u0647 \u0648\u0642\u064a\u0645\u0647.<\/p>\n<h3 data-start=\"3607\" data-end=\"3796\"><strong data-start=\"3607\" data-end=\"3635\">3. \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/strong><\/h3>\n<p data-start=\"3607\" data-end=\"3796\">\u062a\u064f\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 - \u0648\u062e\u0627\u0635\u0629 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 - \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0646\u0634\u0631\u0647\u0627 \u0628\u064a\u0646 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<h2 data-start=\"3803\" data-end=\"3843\"><strong data-start=\"3807\" data-end=\"3843\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h2>\n<p data-start=\"3845\" data-end=\"3985\">\u062a\u0648\u062c\u062f \u0623\u064a\u0636\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0639\u0627\u0644\u0627\u064b \u0644\u0644\u063a\u0627\u064a\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0623\u0647\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621:<\/p>\n<h3 data-start=\"3987\" data-end=\"4224\"><strong data-start=\"3987\" data-end=\"4013\">1. \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631\u0629 (PPC)<\/strong><\/h3>\n<p data-start=\"3987\" data-end=\"4224\">\u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0646\u0642\u0631\u0629. \u062a\u0633\u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u062a\u062e\u062a\u0627\u0631\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0646\u062f\u0645\u0627 \u064a\u0646\u0642\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u064a\u0643\u0645\u0644\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u062a\u062f\u0641\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u062a\u064a\u062c\u0629.<\/p>\n<h3 data-start=\"4226\" data-end=\"4445\"><strong data-start=\"4226\" data-end=\"4252\">2. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629<\/strong><\/h3>\n<p data-start=\"4226\" data-end=\"4445\">\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0648\u0627\u0628\u0637 \u0625\u062d\u0627\u0644\u0629 \u062e\u0627\u0635\u0629. \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u062a\u062a\u0645 \u0639\u0628\u0631 \u0627\u0644\u0631\u0627\u0628\u0637\u060c \u062a\u064f\u062f\u0641\u0639 \u0639\u0645\u0648\u0644\u0629 \u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627 \u0644\u0644\u0645\u064f\u0633\u0648\u0650\u0651\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629.<\/p>\n<h3 data-start=\"4447\" data-end=\"4644\"><strong data-start=\"4447\" data-end=\"4465\">3. \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/strong><\/h3>\n<p data-start=\"4447\" data-end=\"4644\">\u064a\u0631\u0643\u0632 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0623\u0628\u062f\u0648\u0627 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644 - \u0625\u0646\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/p>\n<h3 data-start=\"4646\" data-end=\"4821\"><strong data-start=\"4646\" data-end=\"4697\">4. \u0631\u0635\u062f \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/h3>\n<p data-start=\"4646\" data-end=\"4821\">\u062a\u0631\u0643\u0632 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p data-start=\"4828\" data-end=\"5270\">\u0628\u0647\u0630\u0627 \u0646\u062e\u062a\u062a\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0627\u0644\u0630\u064a \u062a\u0646\u0627\u0648\u0644\u0646\u0627 \u0641\u064a\u0647 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0633\u0645\u0639\u062a\u0647\u0627 \u0641\u064a \u0633\u0648\u0642 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0642\u062f\u0631\u062a\u0647 \u0627\u0644\u0641\u0627\u0626\u0642\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0633\u0631\u0639\u0629 \u0648\u0645\u0631\u0648\u0646\u0629. \u0643\u0645\u0627 \u0623\u0648\u0636\u062d\u0646\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0633\u0644\u0637\u0646\u0627 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing is the cornerstone for launching and sustaining brands. It plays a vital role in achieving brand goals and ensuring its presence in the market among competitors. Given that digital marketing offers a wide range of tools, channels, and approaches, today we\u2019ll tackle one of the most important questions in marketing: What\u2019s the difference between&#8230;<\/p>","protected":false},"author":1,"featured_media":5711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-updates"],"_links":{"self":[{"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/posts\/3382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/comments?post=3382"}],"version-history":[{"count":0,"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/posts\/3382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/media\/5711"}],"wp:attachment":[{"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/media?parent=3382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/categories?post=3382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/walaa-elamin.com\/ar\/wp-json\/wp\/v2\/tags?post=3382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}