Tag Archives: Brand Marketing
Brand Marketing
In today’s world, brands strive to communicate their identity, vision, and personality to their target audience. This has given rise to what is known as brand marketing, a type of marketing that we will discuss in this article. What is Brand Marketing? Before diving into the factors influencing brand marketing, we need to define the…
How Brands Influence Purchasing Decisions
Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone though they might find the same features…
What’s Showing Tonight? Understanding TV Advertising at the Comfort of Your Couch
It can be hard to believe that TV advertising still plays a role in marketing, especially when the digital wave is taking over. With so many digital marketing platforms emerging and more to come, it is easy to underestimate the power of TV in advertising where it is overlooked and is considered an old traditional…
What is a brand voice?
What Is a Brand Voice & How It Helps You Stand Out? Imagine you meet someone for the first time, you don’t know much about them, and they start telling a story. They narrate it in such a captivating way that they keep you engaged from beginning to end, and every time you recall that…
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