Tag Archives: Branding
How Brands Influence Purchasing Decisions
Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone though they might find the same features…
What is a brand voice?
What Is a Brand Voice & How It Helps You Stand Out? Imagine you meet someone for the first time, you don’t know much about them, and they start telling a story. They narrate it in such a captivating way that they keep you engaged from beginning to end, and every time you recall that…
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