Category Archives: All Posts
Understanding the Power of Adaptive Attribution in Personal and Professional Growth
What is Adaptive Attribution? In psychology, adaptive attribution is the process by which people try to understand the causes of events or outcomes in their environment. These attributions can be either internal (i.e., due to personal factors) or external (i.e., due to situational factors). Adaptive attribution involves trying to understand the causes of events in…
How Brands Influence Purchasing Decisions
Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone though they might find the same features…
What’s Showing Tonight? Understanding TV Advertising at the Comfort of Your Couch
It can be hard to believe that TV advertising still plays a role in marketing, especially when the digital wave is taking over. With so many digital marketing platforms emerging and more to come, it is easy to underestimate the power of TV in advertising where it is overlooked and is considered an old traditional…
A Cookieless Future is Approaching: How Marketers Can Prepare for the Change
You don’t have to be an expert in advertising or data to have heard about cookies. You have definitely come across cookies endless times before while browsing. And if you don’t have in-depth knowledge on that matter, chances are you just press ‘accept all’ to continue your browsing peacefully. But what cookies are and what…
Recapping Trends That Will Reshape The Future of Marketing
The year 2021 was one full of readjusting and adapting to the new normal, bringing in a lot of drastic changes in every area of life; from post-COVID new normal adapting and businesses trying to get back up again to the significant movement towards understanding and improving equality in the workplace in terms of gender,…
What is a brand voice?
What Is a Brand Voice & How It Helps You Stand Out? Imagine you meet someone for the first time, you don’t know much about them, and they start telling a story. They narrate it in such a captivating way that they keep you engaged from beginning to end, and every time you recall that…
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