Product marketing is a vital process in a company’s marketing strategy that determines the success of a product. It analyzes customer needs, creates attractive product offerings, and conveys their value to meet sales goals. This guide explores its significance and provides real-life examples.

Effective pricing strategies are crucial for businesses to gain a competitive edge in the market and maximise profits. Marketing plays a vital role in shaping these strategies.

Marketing is a crucial component of any business. It involves creating interest in a product or service and convincing potential customers to buy it, and I truly believe the only way you will be able to master it is to understand the fundamentals of marketing.

If you are in the gaming or arts scene, then NFT or non-fungible token is not new to you. There’s no doubt that this cryptocurrency phenomenon has taken the world by storm. But also bringing a lot of questions along; how do they work? Can NFTs make you good money?

In today’s digital age, the role of a marketing consultant is vital for businesses to navigate the complex and ever-evolving landscape of online marketing. As we are now in an open market, building a brand that people trust and respect is even more important.

Experiential marketing is a marketing approach that focuses on creating engaging and memorable experiences for customers. It involves using immersive techniques to connect with customers on a deeper level and form stronger emotional bonds. 

In psychology, adaptive attribution is the process by which people try to understand the causes of events or outcomes in their environment. These attributions can be either internal (i.e., due to personal factors) or external (i.e., due to situational factors).

Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone.

It can be hard to believe that TV advertising still plays a role in marketing, especially when the digital wave is taking over. With so many digital marketing platforms emerging and more to come, it is easy to underestimate the power of TV in advertising 

You don’t have to be an expert in advertising or data to have heard about cookies. You have definitely come across cookies endless times before while browsing. And if you don’t have in-depth knowledge on that matter, chances are you just press ‘accept all’