Hi, I'm Walaa, Dubai-based marketing consultant.

With over 17 years of experience in marketing, I've had the opportunity to work with clients from international agencies, startups, and SMEs. My expertise lies in creating efficient strategies that yield favourable outcomes, and I'm equally skilled in implementing them. I'm committed to keeping up with the latest trends and advancements in this dynamic field and am always eager to learn more. Whether you're interested in discussing marketing or the latest video game, I'm always ready for a chat!

What I Do


It is always good to know where you currently stand and where you want to be. I create a detailed plan to help you achieve your overall brand objective either short or long term and give your brand a purpose that your audience can relate to.


As a Marketing Leader, I take pride in maintaining loyal, stable, established teams which deliver consistent, reliable results for the business. As a committed team player, collaboration is key and I'm attentive to everyone's needs to achieve our shared goals.

Media Partnership

With over 10 years of media planning, buying and managing over AED 50 million in advertising spend, I have built a trustworthy relationship with all the media representatives in UAE, KSA, Kuwait, Bahrain and Egypt. I can always ensure that you are either getting the best rate or the best value for your money.

Performance Marketing

My experience has been instrumental in delivering successful ROI for my clients in the current digital landscape. As an integrated marketer, I have developed expertise in developing and executing offline and online marketing campaigns that meet the needs of diverse clients. With my knowledge and skills, I am confident in my ability to provide optimal results that exceed expectations.

Transformation / marketing tech stack

My hunger to learn new things will never end. As a marketing leader, I have made it a mission to always stay up-to-date with all the latest technologies and marketing stack to help my brands remain relevant to their consumer without overspending on tools that you won't use.

Brand Evolution

I help clients develop and strengthen their brand identity through a collaborative process. I work closely with strategists, innovators, and artists to create a holistic brand experience that resonates with your audience. I examine every aspect of your brand, from brand essence, voice, tone, personality, and purpose to design.







Working Hours


Managed Clients