Hi, I'm Walaa, Dubai-based marketing consultant.

With over 17 years of experience in marketing, I've had the opportunity to work with clients from international agencies, startups, and SMEs. My expertise lies in creating efficient strategies that yield favourable outcomes, and I'm equally skilled in implementing them. I'm committed to keeping up with the latest trends and advancements in this dynamic field and am always eager to learn more. Whether you're interested in discussing marketing or the latest video game, I'm always ready for a chat!

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What I Do

Strategy

It is always good to know where you currently stand and where you want to be. I create a detailed plan to help you achieve your overall brand objective either short or long term and give your brand a purpose that your audience can relate to.

Management

As a Marketing Leader, I take pride in maintaining loyal, stable, established teams which deliver consistent, reliable results for the business. As a committed team player, collaboration is key and I'm attentive to everyone's needs to achieve our shared goals.

Media Partnership

With over 10 years of media planning, buying and managing over AED 50 million in advertising spend, I have built a trustworthy relationship with all the media representatives in UAE, KSA, Kuwait, Bahrain and Egypt. I can always ensure that you are either getting the best rate or the best value for your money.

Performance Marketing

My experience has been instrumental in delivering successful ROI for my clients in the current digital landscape. As an integrated marketer, I have developed expertise in developing and executing offline and online marketing campaigns that meet the needs of diverse clients. With my knowledge and skills, I am confident in my ability to provide optimal results that exceed expectations.

Transformation / marketing tech stack

My hunger to learn new things will never end. As a marketing leader, I have made it a mission to always stay up-to-date with all the latest technologies and marketing stack to help my brands remain relevant to their consumer without overspending on tools that you won't use.

Brand Evolution

I help clients develop and strengthen their brand identity through a collaborative process. I work closely with strategists, innovators, and artists to create a holistic brand experience that resonates with your audience. I examine every aspect of your brand, from brand essence, voice, tone, personality, and purpose to design.

Testimonials

I had the pleasure of working with Walaa and under his guidance, one of his top qualities is that he is keen on mentoring and growing his team. He has a very analytical mind and definitely has a unique way of addressing and dealing with challenges, always very calm and focused. Working with him has drastically accelerated my learning and performance curve.

Amna Samy

Campaign Lead GCC @ Merck

I worked with Walaa for many years while I was the Managing Director of Tonic Media. Walaa has always exhibited leadership traits, creative solutions to business challenges and exceptionally good negotiating skills. He would be an asset in any organization and will add a lot of value to a team.

Karim Fahmy

Senior Strategy Director @ General Motors

I worked with Walaa and under his guidance for almost 2 years, Walaa always tried to keep up with the trends and always pushes people to learn and read more. He is very supportive, a good friend and manager who believes in his team.

Mohamed Khawaja

Regional Digital Marketing Manager @ M. H. Alshaya Co

Is Media Advertising Guru. His unique and outstanding experience makes him the best choice for any agency or client he works for, as his experience and knowledge cover Online & Offline advertisement to the most vivid details, me personally learned a lot from him.

Abdelaziz Khamis

Digital Marketing Specialist @ Adrenaline Travel

Walaa is a real professional in marketing and media who always develops his knowledge and never stops learning. I had the pleasure of working with Walaa. In addition to his outstanding work ethic, he is also a great manager and a team leader. Walaa is the go-to person, he is always willing to help his colleagues and he is always open for any discussions. Anyone would be lucky to have him as a manager

Iryna Tsyba

Media Specialist @ Mavrick Digital

Walaa is one of the most hardworking, dedicated, and loyal people I have had the pleasure to work with he is fearless and "don't stop until the job is done" kind of person. The team trusts him, knowing that he'll make the right decisions, guide them in the right direction and can seamlessly work with those around him to get the job done. He uses unique ways to determine what the target market needs and has the capability of tweaking his marketing modules accordingly.Not only is he a top performer but he is a great friend. If you want someone who can make it happen, he's your guy.

Sally Elsharkawi

Ads Solutions Manager @ HUAWEI

Walaa is the person to whom we look up to for ideas, approaches, strategies and tactics.. He has a terrific insight for both marketing and management that he can easily back up with results. I strongly recommend him to any organization that is looking for a progressive marketing person and willing to get things done.