Digital marketing is considered one of the most in-demand fields, both by companies and users alike. This is due to its importance as a key tool for marketing across all electronic platforms, which has led to an increase in the demand for digital marketing courses by many people interested in the field. In today’s article, we will discuss the digital marketing course.

Digital Marketing Course

Before diving into the course and its various learning tracks, we should first define what digital marketing is.

Experts define digital marketing as all the advertising campaigns that appear on the internet, whether on different websites, social media platforms, or even via email. These advertising campaigns take several forms, such as:

  • Video
  • Written content
  • Online ads

This type of marketing is widely used by companies nowadays due to the high number of internet and smartphone users. It helps in reaching the target audience precisely and effectively.

Top of Digital Marketing Course

Now that we have defined “digital marketing” or, as it is also known, “online marketing,” it is important to highlight some key elements that should be included in any digital marketing course to maximize its benefits:

  1. Search Engine Optimization (SEO)

    Appearing at the top of search engines is a priority for any company, blog, or website. SEO is an effective tool when applied correctly to rank high on different search engines.

  2. Content Marketing

    This track is closely related to SEO, as good content is built by integrating keywords and relevant terms into the marketing material. Hence, both content marketing and SEO are interconnected in any digital marketing course.

  3. Social Media Marketing

    This track emphasizes the importance of social media for brands and companies in reaching the largest possible number of their target audience. It also focuses on studying the best ways to deliver the campaign’s message on social media, in addition to selecting the appropriate content based on the campaign’s objectives.

Free Digital Marketing Course

In this section of the article, we will present some of the most popular and important free courses in digital marketing, which may focus on a specific branch of marketing or cover digital marketing in general. Here are some options:

First: Basic Digital Marketing Courses

  1. Fundamentals of Digital Marketing Course by Google

    This course offers general fundamentals of digital marketing, enabling anyone to market their content across different electronic platforms. The course consists of 26 lessons about various digital marketing skills, with a quiz for each lesson and multiple attempts allowed to pass before moving to the next.
    Upon completing all the lessons and passing the quizzes, the learner will receive a certified certificate from Google, demonstrating their knowledge of the basics of digital marketing.

  2. Digital Marketing Course by Coursera

    Coursera is one of the most well-known online learning platforms globally. It collaborates with many universities and global institutions to provide its educational content, including a course on the basics of digital marketing.
    The course is offered by the University of Illinois in the U.S. and includes around 29 hours of study. During this period, learners will gain comprehensive knowledge about digital marketing and its tools, and upon completion, the platform provides a certified certificate.

Second: Social Media Marketing Courses

  1. Social Media Marketing Course by HubSpot

    This course consists of 8 lessons divided into 29 lectures, enabling learners to develop the right social media strategy for their marketing efforts. It also offers lessons on how to increase audience reach and brand awareness.

  2. Facebook Digital Marketing Course

    The Facebook platform offers several multi-level courses on marketing via both Instagram and Facebook.

Third: Search Engine Marketing Courses

This type of marketing focuses on using paid ads to promote products and services to the target audience via search engines. Some of the relevant courses include:

  1. Google Ads Courses

    One of the most important courses on advertising via search engines, this course helps learners earn a certified certificate from Google in many specializations, such as:

  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Ads Measurement
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Apps Video Certification

    2.Digital Marketing Institute

    This course offers comprehensive training on search engine optimization (SEO) and paid ads, in addition to other marketing skills such as creating and analyzing advertising campaigns and measuring their results.

Fourth: Content Marketing Courses

  1. Content Marketing Course by HubSpot

    This course offers several lessons, with a total of 54 lessons spanning 6 hours of study. There are multiple quizzes throughout, and upon passing, learners receive a certified certificate. The course provides a wealth of knowledge on how to create engaging content tailored to each marketing goal, as well as practical examples to enhance understanding.

  2. Content Marketing Course by Coursera

    This course is offered by the University of California in the U.S. and provides learners with various tracks on content marketing, such as creating suitable strategies for different types of content (written, audio, and visual).
    The course consists of about 16 study hours, with several quizzes throughout, and upon completion, learners receive a certified certificate from Coursera.

We have now reached the conclusion of our article, where we discussed the digital marketing course, explained the concept of digital marketing, and listed some free digital marketing courses.