Stories
Marketing is the cornerstone of any company or project’s journey toward success, whether commercial or non-profit. It is the process that connects customers’ needs and desires with the company’s products or services. The Role of Marketing in Achieving Growth Attracting Customers: Effective marketing helps reach a wide range of potential customers and convert them into...
E-marketing is a powerful and effective tool for companies of all sizes across various sectors. By understanding the characteristics and features of e-marketing, companies can leverage this tool to achieve their marketing goals and grow their business. Characteristics of E-Marketing E-marketing is characterized by several features that make it a powerful and effective tool for...
Product marketing is a complex process that plays a vital role in the overall marketing strategy. Along with price, place, and promotion, it determines the success of a product or service in the market. By analysing customer needs, developing appealing product offerings, and proficiently conveying their value, product marketing guarantees that a company’s products align...
Effective pricing strategies are crucial for businesses to gain a competitive edge in the market and maximise profits. Marketing plays a vital role in shaping these strategies. By conducting a deep analysis of their target audience, for example, their spending behaviour & disposable income not only this, but also having a solid understanding of the...
Marketing is a crucial component of any business. It involves creating interest in a product or service and convincing potential customers to buy it, and I truly believe the only way you will be able to master it is to understand the fundamentals of marketing. But we won’t go all the way back to 35...
If you are in the gaming or arts scene, then NFT or non-fungible token is not new to you. There’s no doubt that this cryptocurrency phenomenon has taken the world by storm. But also bringing a lot of questions along; how do they work? Can NFTs make you good money? The answers to these questions...
In today’s digital age, the role of a digital marketing consultant is vital for businesses to navigate the complex and ever-evolving landscape of online marketing. As we are now in an open market, building a brand that people trust and respect is even more important. A marketing consultant brings extensive knowledge and expertise in developing...
Experiential marketing is a marketing approach that focuses on creating engaging and memorable experiences for customers. It involves using immersive techniques to connect with customers on a deeper level and form stronger emotional bonds. By offering unparalleled experiences that stimulate all five senses, experiential marketing is a powerful tool for building brand loyalty and enhancing...
What is Adaptive Attribution? In psychology, adaptive attribution is the process by which people try to understand the causes of events or outcomes in their environment. These attributions can be either internal (i.e., due to personal factors) or external (i.e., due to situational factors). Adaptive attribution involves trying to understand the causes of events in...
Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone though they might find the same features...