Category Archives: All Posts
Product Marketing An In-Depth Exploration of its Role in the Marketing Mix
Product marketing is a complex process that plays a vital role in the overall marketing strategy. Along with price, place, and promotion, it determines the success of a product or service in the market. By analysing customer needs, developing appealing product offerings, and proficiently conveying their value, product marketing guarantees that a company’s products align…
Gain a competitive edge through effective pricing strategies.
Effective pricing strategies are crucial for businesses to gain a competitive edge in the market and maximise profits. Marketing plays a vital role in shaping these strategies. By conducting a deep analysis of their target audience, for example, their spending behaviour & disposable income not only this, but also having a solid understanding of the…
Mastering the Marketing Mix: From Pull to Profit
Marketing is a crucial component of any business. It involves creating interest in a product or service and convincing potential customers to buy it, and I truly believe the only way you will be able to master it is to understand the fundamentals of marketing. But we won’t go all the way back to 35…
Understanding NFTs: A Simple Guide to Everything You Need to Know
If you are in the gaming or arts scene, then NFT or non-fungible token is not new to you. There’s no doubt that this cryptocurrency phenomenon has taken the world by storm. But also bringing a lot of questions along; how do they work? Can NFTs make you good money? The answers to these questions…
The Maverick Marketer: Tales from a Digital Marketing Consultant
In today’s digital age, the role of a digital marketing consultant is vital for businesses to navigate the complex and ever-evolving landscape of online marketing. As we are now in an open market, building a brand that people trust and respect is even more important. A marketing consultant brings extensive knowledge and expertise in developing…
Experiential marketing & its impact on your brand
Experiential marketing is a marketing approach that focuses on creating engaging and memorable experiences for customers. It involves using immersive techniques to connect with customers on a deeper level and form stronger emotional bonds. By offering unparalleled experiences that stimulate all five senses, experiential marketing is a powerful tool for building brand loyalty and enhancing…
Understanding the Power of Adaptive Attribution in Personal and Professional Growth
What is Adaptive Attribution? In psychology, adaptive attribution is the process by which people try to understand the causes of events or outcomes in their environment. These attributions can be either internal (i.e., due to personal factors) or external (i.e., due to situational factors). Adaptive attribution involves trying to understand the causes of events in…
How Brands Influence Purchasing Decisions
Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone though they might find the same features…
What’s Showing Tonight? Understanding TV Advertising at the Comfort of Your Couch
It can be hard to believe that TV advertising still plays a role in marketing, especially when the digital wave is taking over. With so many digital marketing platforms emerging and more to come, it is easy to underestimate the power of TV in advertising where it is overlooked and is considered an old traditional…
A Cookieless Future is Approaching: How Marketers Can Prepare for the Change
You don’t have to be an expert in advertising or data to have heard about cookies. You have definitely come across cookies endless times before while browsing. And if you don’t have in-depth knowledge on that matter, chances are you just press ‘accept all’ to continue your browsing peacefully. But what cookies are and what…
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