Brand Marketing

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Brand Marketing

In today’s world, brands strive to communicate their identity, vision, and personality to their target audience. This has given rise to what is known as brand marketing, a type of marketing that we will discuss in this article. What is Brand Marketing? Before diving into the factors influencing brand marketing,…
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How Brands Influence Purchasing Decisions

Have you ever wondered why some people are willing to pay multiples for a pair of white sneakers with a certain logo while they can buy an alternative at a way cheaper price? Or have you asked yourself why people are willing to pay more for an iPhone though they…
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What is a brand voice?

What Is a Brand Voice & How It Helps You Stand Out?​ Imagine you meet someone for the first time, you don’t know much about them, and they start telling a story. They narrate it in such a captivating way that they keep you engaged from beginning to end, and…
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