Month: January 2025

Brand Positioning

The Importance of Brand Positioning

The process of brand positioning is a critical element that every brand must recognize and appreciate its significance and impact. The brand’s mental image in consumers’ minds has become one of the most influential factors in their decision-making processes. Therefore, today’s article will explore the concept of brand positioning. What…
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Long-Term Marketing Strategy

Long-Term Marketing Strategy

companies and brands. It consists of a set of objectives to be achieved over an extended period, designed according to strategic plans that align with the priorities of the company or brand. In this article, we highlight the essential elements of a long-term marketing strategy. What is a Long-Term Marketing…
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Marketing Consulting Services

Marketing Consulting Services

Marketing services are among the most sought-after by various brands and companies. Specialized marketing firms offer a variety of services and strategies to brands. Due to the significance of marketing services, many consulting firms have emerged in the market. In this article, we will explore marketing consulting services and their…
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